|Adobe Photoshop (see below)||Process|
Warnings about software:
Please don't create your art in a word processing program! Such a design usually winds up having to be recreated almost from scratch in the correct program.
It is unfortunate when someone spends a lot of time and effort creating a design, only to find out after its finished that the design can not be used because it was created in the wrong program. Many people have done this because they dont have access to a good graphics program, and this gets them into trouble. A program like Microsoft Word comes with a good selection of clip art, and allows you to create graphics, shapes and text effects in many colors, but it is difficult (and often times impossible) to print color separations from word processing programs so you wind up with a design that looks great on your monitor, or prints out nicely on your ink jet printer, but is unusable as art for screenprinting.
while being a powerful and versatile program, can also cause problems.
For example, many people create designs in Photoshop that look great
on the monitor (cool 3-D effects and color blends), but it is often
difficult to screenprint these kinds of images in simple spot colors.
So, an economical 2 or 3 spot color image then must be printed as 4-color
process (which significantly increases the cost at quantities below
1,200), OR we wind up having to recreate the design in a simpler form
(usually in Adobe Illustrator), which adds art costs. Photoshop also
can cause problems with text or small logos. Since Photoshop builds
images using pixels, text or logos that look good on your screen may
not print correctly.
Also, please don't change the format of your design just to make it easier to email.
Colors on one monitor will look different than they will on another. More importantly, there is no guarantee that a color will look the same on your monitor and in a screen print. There are steps you can take to make this easier.
First, create your artwork in CMYK mode. The normal color mode for computers, RGB, uses some extreme colors that are impossible to print.
Second, when assigning colors to your art, please use Pantone colors, and refer to a Pantone Color Book to verify accuracy. Since computer monitors and color printers are often inaccurate, the only way to ensure that your colors are reproduced accurately is by referring to Pantone colors.
Many people become confused about file sizing and resolution. This is only critical if you decide to use process color. For commercial printing, you want a lot of technical data: images should be 300 ppi, uncompressed, in CMYK color. Your files will be large, don't worry.
Creating art for printing is not the same as creating art for use on computer screens! If you've created images for the Web, you've wanted your images as small as possible for quick downloading: 72 ppi, compressed, in RGB or indexed color. Often, these files are under a 100k. If you use one of these tiny Web images in your printed work, images will be very pixellated or jaggy, and the color quality will be poor. Using Web images in print will look very disappointing.
You may want to use an usual font in your design that we don't have. That's great, but we won't be able to print it unless you do one of the following:
How to send us
The primary font format for Macintosh is PostScript. The fonts come in two main parts: a screen font (usually in a suitcase) and a printer font. If the font has multiple weights (such as plain, bold, italic, and bold italic), each weight will have a separate printer font. Make sure you are sending us all parts of a font, as this is one of the most common mistakes.
The primary font format for Window-based computers is the TrueType font. All of your installed TrueType fonts are usually located in the WINDOWS/FONTS folder, and contain the .ttf file extension. All you need to do is copy the necessary font files to your Zip disk or CD ROM. Oftentimes the filenames are very cryptic, but if you doubleclick on a font file, youll get a preview window so you know youre about to copy the right ones.
Note for Windows users: Please DO NOT copy the entire Fonts folder, as it is a system folder and as such can cause odd problems when copied to a different machine. Be sure to copy just the font files themselves.
Our address is:
2244 Federal Ave
West Los Angeles, CA 90064
If you like, you can email us your artwork. Please call first so we know to expect a large file. Send to firstname.lastname@example.org Remember, please don't change the format of your design just to make it easier to email!
US A PROOF!
Whether you mail us your art, bring it into us, or email, we'll need a hard copy (paper printout in color or B&W) of your artwork at actual size. If it is not possible to provide this at actual size, then write the size desired on the paper art.
This step is very important, as it allows us to confirm that the file we have truly matches your intent after we've put it into our system.
Following these instructions should ensure trouble-free processing of your artwork in our art department, but due to the nature of computers and file transfers, it may still be necessary for us to spend some art time making your artwork ready for screenprinting. In such a case, art charges may apply but you will be informed of this before work is begun.
We hope this section provides you with all the information you need. If you have any questions, feel free to call our Art Department. Call 310-477-6770 and ask for Jennifer. Or, click here to find out other ways to contact us.